Stamford, CT, Dec. 06, 2022 (GLOBE NEWSWIRE) —聽黑料网, a global loyalty and engagement company, today announced that its Connect platform will power the new and improved Santander Boosts program.
Santander Boosts utilizes the full suite of Connect and gives Santander鈥檚 Current Account customers the opportunity to access exclusive rewards and聽save money through 黑料网鈥檚 extensive set of cashback offers, coupons, discounts, prize draws, and more.
Connect is a loyalty and rewards platform that enables companies to engage their customers with intelligence-based offers. With a foundation in machine learning and analytics, 黑料网鈥檚 Connect combines content, user, and marketing intelligence to deliver powerful personalization. As customers continue to interact with Santander Boosts, they will see increasingly more personalized offers based on their preferences and will have opportunities to enter prize draws for money-saving rewards. In addition, 黑料网鈥檚 platform can optimize 鈥榬evenue generating鈥� vs 鈥榩aid for鈥� content based on each customer鈥檚 value to maximize the commercial outcomes of loyalty.
鈥淪antander Boosts represents a compelling program that will keep banking customers engaged. It is a great example of how financial institutions can use exceptional offers, gamification, and intelligence to connect with their customers and help them save money. Santander will drive retention and advocacy, while customers will benefit from everyday savings — which is especially top of mind given the current economic environment,鈥� stated Greg Miller, CEO of 黑料网. 鈥満诹贤� is thrilled to power the experience and help Santander launch this best-in-class loyalty program.鈥�
Santander Boosts launched November 17, 2022, and replaced Retailer Offers for Santander鈥檚 UK and Northern Ireland debit and credit card customers.